APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. (2006). Fundamentos de marketing (4a. ed.). Thomson.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. Fundamentos De Marketing. 4a. ed. Ciudad de México: Thomson, 2006.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Fundamentos De Marketing. 4a. ed. Thomson, 2006.