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| 020 |
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|a 9872266522
|
| 082 |
0 |
4 |
|a 659.1
|b COO
|2 21
|
| 100 |
0 |
|
|a Cooper, Alan
|e author
|9 534843
|
| 245 |
1 |
0 |
|a Planning: cómo hacer el planeamiento estratégico de las comunicaciones
|
| 250 |
|
|
|a 1a. ed
|
| 300 |
|
|
|a 267 p
|
| 942 |
|
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|c BK
|
| 945 |
|
|
|d 20090320 00:00:00
|a rbrito
|
| 260 |
|
|
|a Buenos Aires
|b Thomson
|c 2006
|
| 650 |
|
0 |
|a Publicidad
|9 314572
|
| 650 |
|
0 |
|a Marketing
|9 259324
|
| 650 |
|
0 |
|a Agencias de publicidad
|9 362593
|
| 650 |
|
0 |
|a Comunicación visual
|9 265349
|
| 650 |
|
7 |
|a ETICA PUBLICITARIA
|2 CL-VaPUC
|9 531564
|
| 650 |
|
0 |
|a Medios de comunicación
|9 257206
|
| 583 |
|
|
|a last modification
|c 20140401 10:56:29
|k Rodrigo Vera
|
| 999 |
|
|
|c 332885
|d 332883
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| 952 |
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|0 0
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|9 420932
|a BIBCUR
|b BIBCUR
|d 2019-11-22
|i 4522508
|o 659.1 COO 2006
|p 4522508
|r 2025-04-22
|w 2019-11-22
|y BK
|k MGC
|