Marketing de servicios: personal, tecnología y estrategia
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| Principais autores: | , |
|---|---|
| Formato: | Livro |
| Idioma: | espanhol |
| Publicado em: |
Ciudad de México
Pearson Educación
2009
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| Edição: | 6a. ed |
| Assuntos: | |
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MARC
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| 100 | |a Lovelock, Christopher H. |e autor |9 554766 | ||
| 245 | 1 | 0 | |a Marketing de servicios: personal, tecnología y estrategia |
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| 583 | |a last modification |c 20090427 00:00:00 |k Rodrigo Vera | ||
| 650 | 0 | |a Marketing |9 259324 | |
| 650 | 0 | |a Servicio al cliente |9 320800 | |
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| 650 | 0 | |a Aseguramiento de la calidad |9 886436 | |
| 650 | 0 | |a Gestión de la producción |9 259467 | |
| 700 | 0 | |a Wirtz, Jochen |e author |9 535955 | |
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