APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1996). Mercadotecnia (6a. ed.). Prentice-Hall Hispanoamericana.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Mercadotecnia. 6a. ed. Ciudad de México: Prentice-Hall Hispanoamericana, 1996.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Mercadotecnia. 6a. ed. Prentice-Hall Hispanoamericana, 1996.