Mercadotecnia
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| Glavni autori: | , |
|---|---|
| Format: | Knjiga |
| Jezik: | španjolski |
| Izdano: |
Ciudad de México
Prentice-Hall Hispanoamericana
1996
|
| Izdanje: | 6a. ed |
| Teme: | |
| Oznake: |
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MARC
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|---|---|---|---|
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| 003 | CL-VaPUC | ||
| 008 | 090723e19960000MX |||||||||||||||||spa|d | ||
| 020 | |a 9688805904 | ||
| 082 | 0 | 4 | |a 658.8 |b KOT |2 21 |
| 100 | |a Kotler, Philip |e author |9 578348 | ||
| 700 | 0 | |a Armstrong, Gary |e author |9 538626 | |
| 245 | 1 | 0 | |a Mercadotecnia |
| 250 | |a 6a. ed | ||
| 300 | |a 826 p | ||
| 942 | |c BK | ||
| 945 | |d 20090723 00:00:00 |a dcastane | ||
| 260 | |a Ciudad de México |b Prentice-Hall Hispanoamericana |c 1996 | ||
| 650 | 7 | |a ESTUDIO DE MERCADO |2 CL-VaPUC |9 350124 | |
| 650 | 0 | |a Investigación de mercado |9 332310 | |
| 650 | 0 | |a Investigación económica |9 320830 | |
| 650 | 0 | |a Marketing |9 259324 | |
| 583 | |a last modification |c 20090723 00:00:00 |k Rodrigo Vera | ||
| 999 | |c 334925 |d 334923 | ||