Mercadotecnia

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author)
Format:	Book
Language:	Spanish
Published:	Ciudad de México Prentice-Hall Hispanoamericana 1996
Edition:	6a. ed
Subjects:	ESTUDIO DE MERCADO Investigación de mercado Investigación económica Marketing
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Mercadotecnia by Kotler, Philip

Published 1981

Book