El estilo McDonald's: métodos para conectar con el consumidor

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Noren. D. L. (autor), Bryman, Alan (Author), Stillman, Todd (Author)
Hōputu: Pukapuka
Reo:Pāniora
I whakaputaina: Barcelona Deusto 2007
Rangatū:Grandes Casos Empresariales
Ngā marau:
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!