El estilo Coca-Cola: estrategias para competir en un mercado global

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Bibliographic Details
Main Authors:	Pendergrast, Mark (Author), Vrontis, Demetris (Author), Sharp, Ian (Author), Mok, Vicent (Author), Dai, Xiudian (Author), Yeung, Godfrey (Author), Taylor, Maureen (Author), Mohn, Carrol (Author), Dana, Leo-Paul (Author), Oldfield, Brenda M (Author), Payne, Jerry L (Author)
Format:	Book
Language:	Spanish
Published:	Barcelona Deusto 2007
Series:	Grandes Casos Empresariales
Subjects:	COCA-COLA Empresas Competencia Administración de empresas Desarrollo económico PROYECCIONES ECONOMICAS MERCADO GLOBAL
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