Nagle, T. T., Hogan, J. E., & Zale, J. (2011). The strategy and tactics of pricing: A guide to growing more profitably (5a. ed.). Pearson Education.
Chicago Style (17th ed.) CitationNagle, Thomas T., John E. Hogan, and Joseph Zale. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 5a. ed. Upper Saddle River: Pearson Education, 2011.
MLA (9th ed.) CitationNagle, Thomas T., et al. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 5a. ed. Pearson Education, 2011.
Warning: These citations may not always be 100% accurate.