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The strategy and tactics of pricing: a guide to growing more profitably

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Bibliographic Details
Main Authors:	Nagle, Thomas T. (Author), Hogan, John E (Author), Zale, Joseph (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River Pearson Education 2011
Edition:	5a. ed
Subjects:	Precios Marketing Toma de decisiones FIJACION DE PRECIOS
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