Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley and Sons.
Cita Chicago (17th ed.)Osterwalder, Alexander, i Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken: John Wiley and Sons, 2010.
Cita MLA (9th ed.)Osterwalder, Alexander, i Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley and Sons, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.