Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley and Sons.
Citace podle Chicago (17th ed.)Osterwalder, Alexander, a Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken: John Wiley and Sons, 2010.
Citace podle MLA (9th ed.)Osterwalder, Alexander, a Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley and Sons, 2010.
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