APA (7th ed.) Citation

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2009). Marketing de servicios (5a. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Marketing De Servicios. 5a. ed. Ciudad de México: McGraw-Hill, 2009.

MLA (9th ed.) Citation

Zeithaml, Valarie A., et al. Marketing De Servicios. 5a. ed. McGraw-Hill, 2009.