Marketing de servicios

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Bibliographic Details
Main Authors:	Zeithaml, Valarie A (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D (Author)
Format:	Book
Language:	Spanish
Published:	Ciudad de México McGraw-Hill 2009
Edition:	5a. ed
Subjects:	Sector servicios > Aseguramiento de la calidad Relaciones con el cliente Consumidores > Conducta Análisis de mercado > Sector servicios
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