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Fundamentos de Marketing

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Bibliographic Details
Main Authors:	Stanton, William J (Author), Etzel, Michael J (Author), Walker, Bruce J (Author)
Format:	Book
Language:	Spanish
Published:	Cuernavaca; México, D.F.; México McGraw-Hill Interamericana 2007
Edition:	Décimocuarta edición
Subjects:	Planificación estratégica Administración de empresas Marketing Gestión de ventas Precios
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