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Fundamentos de Marketing

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Bibliographic Details
Main Authors: Stanton, William J (Author), Etzel, Michael J (Author), Walker, Bruce J (Author)
Format: Book
Language:Spanish
Published: Cuernavaca; México, D.F.; México McGraw-Hill Interamericana 2007
Edition:Décimocuarta edición
Subjects:
Planificación estratégica
Administración de empresas
Marketing
Gestión de ventas
Precios
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