Cita APA (7th ed.)

Winston, W. L. (2014). Marketing Analytics: Data-driven techniques with Microsoft Excel (1a. ed.). John Wiley and Sons, Inc.

Cita Chicago (17th ed.)

Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. 1a. ed. Indianápolis: John Wiley and Sons, Inc, 2014.

Cita MLA (9th ed.)

Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. 1a. ed. John Wiley and Sons, Inc, 2014.