APA-Zitierstil (7. Ausg.)

Winston, W. L. (2014). Marketing Analytics: Data-driven techniques with Microsoft Excel (1a. ed.). John Wiley and Sons, Inc.

Chicago-Zitierstil (17. Ausg.)

Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. 1a. ed. Indianápolis: John Wiley and Sons, Inc, 2014.

MLA-Zitierstil (9. Ausg.)

Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. 1a. ed. John Wiley and Sons, Inc, 2014.