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Planeación comercial: guía práctica

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Bibliographic Details
Main Authors: Lerma y Kirchner, Alejandro Eugenio (Author), Bárcena Juárez, Sergio (Author)
Format: Book
Language:Spanish
Published: Ciudad de México Alfaomega 2013
Edition:1a. ed
Subjects:
Comercialización
Planificación estratégica
Marketing
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