APA (7th ed.) Citation

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing (9a. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing. 9a. ed. Cuernavaca: McGraw-Hill, 2009.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing. 9a. ed. McGraw-Hill, 2009.