Cita APA (7th ed.)

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing (9a. ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Kerin, Roger A., Steven W. Hartley, i William Rudelius. Marketing. 9a. ed. Cuernavaca: McGraw-Hill, 2009.

Cita MLA (9th ed.)

Kerin, Roger A., et al. Marketing. 9a. ed. McGraw-Hill, 2009.