Dirección de Marketing: gestión estratégica y operativa del mercado

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Bibliographic Details
Main Authors:	Lambin, Jean-Jacques (Author), Gallucci, Carlo (Author), Sicurello, Carlos (Author)
Format:	Book
Language:	Spanish
Published:	Cuernavaca McGraw-Hill 2009
Edition:	2a. ed
Subjects:	Marketing Planificación estratégica Administración de empresas
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