Cita APA (7th ed.)

Lamb, C. W., Hair, J. F., & McDaniel, C. (2002). Marketing (6a. ed.). Thomson.

Cita Chicago (17th ed.)

Lamb, Charles W., Joseph F. Hair, i Carl McDaniel. Marketing. 6a. ed. Cuernavaca: Thomson, 2002.

Cita MLA (9th ed.)

Lamb, Charles W., et al. Marketing. 6a. ed. Thomson, 2002.