APA (7th ed.) Citation

Ferrell, O. C., & Hartline, M. D. (2012). Estrategia de marketing (5a. ed.). Cengage Learning.

Chicago Style (17th ed.) Citation

Ferrell, O. C., and Michael D. Hartline. Estrategia De Marketing. 5a. ed. Cuernavaca: Cengage Learning, 2012.

MLA (9th ed.) Citation

Ferrell, O. C., and Michael D. Hartline. Estrategia De Marketing. 5a. ed. Cengage Learning, 2012.