Tohutoro APA (7th ed.)

Ferrell, O. C., & Hartline, M. D. (2012). Estrategia de marketing (5a. ed.). Cengage Learning.

Tohutoru Kātū Chicago (17th ed.)

Ferrell, O. C., me Michael D. Hartline. Estrategia De Marketing. 5a. ed. Cuernavaca: Cengage Learning, 2012.

Tohutoro MLA (9th ed.)

Ferrell, O. C., me Michael D. Hartline. Estrategia De Marketing. 5a. ed. Cengage Learning, 2012.