Ferrell, O. C., & Hartline, M. D. (2012). Estrategia de marketing (5a. ed.). Cengage Learning.
Chicago Style (17th ed.) CitationFerrell, O. C., and Michael D. Hartline. Estrategia De Marketing. 5a. ed. Cuernavaca: Cengage Learning, 2012.
MLA citiranjeFerrell, O. C., and Michael D. Hartline. Estrategia De Marketing. 5a. ed. Cengage Learning, 2012.
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