Cita APA (7th ed.)

Stanton, W. J., Etzel, M. J., & Walker, B. J. (1991). Fundamentals of Marketing (9a. ed.). McGraw-Hill Inc.

Cita Chicago (17th ed.)

Stanton, William J., Michael J. Etzel, i Bruce J. Walker. Fundamentals of Marketing. 9a. ed. Nueva York: McGraw-Hill Inc, 1991.

Cita MLA (9th ed.)

Stanton, William J., et al. Fundamentals of Marketing. 9a. ed. McGraw-Hill Inc, 1991.