Publicidad: un enfoque latinoamericano
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| Main Authors: | Fernández Valiñas, Ricardo (Author), Urdiain Farcug, Rodolfo (Author) |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Cuernavaca
International Thomson Editores
2004
|
| Edition: | 1a. ed |
| Subjects: | |
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