Tohutoro APA (7th ed.)

Reichert, G. (1972). Advertising (1a. ed.). Alexander Hamilton Institute.

Tohutoru Kātū Chicago (17th ed.)

Reichert, Gene. Advertising. 1a. ed. Nueva York: Alexander Hamilton Institute, 1972.

Tohutoro MLA (9th ed.)

Reichert, Gene. Advertising. 1a. ed. Alexander Hamilton Institute, 1972.