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Creativity management. Desarrollo de nuevos productos centrados en el cliente

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Xehetasun bibliografikoak
Egile nagusia:	León de la Barra Soto, Claudio Antonio (autor)
Formatua:	Liburua
Hizkuntza:	gaztelania
Argitaratua:	Valparaíso, Chile: Ediciones Universitarias de Valparaíso, 2017.
Edizioa:	1a. ed
Gaiak:	Gestión de la producción Creatividad Consumidores Método IDEO
Sarrera elektronikoa:	Disponible Online
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Dirección de la producción: decisiones estratégicas
nork: Heizer, Jay, et al.
Argitaratua: (1997)

The creative process: a symposium
nork: Ghiselin, Brewster
Argitaratua: (1955)

Industrial marketing for results
nork: Berry, Dick
Argitaratua: (1981)

Lateral thinking: creativity step by step
nork: Bono, Edward de
Argitaratua: (1990)

La mercadotecnia: contribuciones de las ciencias de la conducta
nork: Zaltman, Gerald
Argitaratua: (1968)

Fundamentos esenciales de mercadotecnia
nork: Still, Richard R, et al.
Argitaratua: (1975)

Cracking creativity: the secrets of creative genius
nork: Michalko, Michael
Argitaratua: (2001)

Los empaques son ventas
nork: Guss, Leonard M
Argitaratua: (1968)

Comportamiento del consumidor: enfoque América Latina
nork: Arellano Cueva, Rolando
Argitaratua: (2002)

Comportamiento del consumidor
nork: Blackwell, Roger D, et al.
Argitaratua: (2002)

Marketing strategy and management
nork: Constantin, James A, et al.
Argitaratua: (1976)

Cases in marketing management and strategy
nork: Blackwell, Roger D, et al.
Argitaratua: (1984)

Operations Management. Sustainability and Supply Chain Management.
nork: Heizer, Jay, et al.
Argitaratua: (2017)

Marketing de los productos industriales
nork: Wilson, Aubrey
Argitaratua: (1968)

Operations management. Processes and supply chains
nork: Krajewski, Lee J, et al.
Argitaratua: (2022)

Instructor's manual to accompany Cases in marketing management and strategy
nork: Blackwell, Roger D, et al.
Argitaratua: (1985)

Practice problems for creative problem solving
nork: Treffinger, Donald J
Argitaratua: (2000)

Diseño y desarrollo de productos
nork: Ulrich, Karl T, et al.
Argitaratua: (2009)

Creativity games for trainers: a handbook of Group Activities for jumpstarting workplace creativity
nork: Epstein, Robert
Argitaratua: (1996)

Logística y marketing para la distribución comercial
nork: Soret los Santos, Ignacio
Argitaratua: (1999)

Creativity: selected readings
nork: Vernon, Philip E
Argitaratua: (1970)

Readings in marketing management: a strategic perspective
nork: Berman, Barry, et al.
Argitaratua: (1984)

Teacher's manual Analysis and decision making: cases for marketing management
nork: Mathews, H. Lee, et al.
Argitaratua: (1971)

A whack on the side of the head: how you can be more creative
nork: Oech, Roger von
Argitaratua: (1983)

Creativity workout: 62 exercises to unlock your most creative ideas
nork: Bono, Edward de
Argitaratua: (2008)

BPMN modeling and reference guide: understanding and using BPMN develop rigorous yet understandable graphical representations of business processes
nork: White, Stephen A, et al.
Argitaratua: (2008)

Casi todo lo que sé de publicidad
nork: Lorente, Joaquín
Argitaratua: (1986)

Supply chain management
nork: Stanton, Daniel
Argitaratua: (2018)

Creative confidence: unleashing the creative potential within us all
nork: Kelley, Tom, et al.
Argitaratua: (2013)

Pratique de la publicité
nork: Haas, C. R
Argitaratua: (1969)

World class production and inventory management
nork: Landvater, Darryl V
Argitaratua: (1993)

Comportamiento del consumidor
nork: Schiffman, León G, et al.
Argitaratua: (1991)

Developing creative and critical thinking: an integrated approach
nork: Boostrom, Robert
Argitaratua: (1992)

Production and operations management: manufacturing and services
nork: Chase, Richard B, et al.
Argitaratua: (1998)

Management for quality improvement: theseven qc tools
nork: Mizuno, Shigeru
Argitaratua: (1988)

Strategic marketing
nork: Kollat, David T, et al.
Argitaratua: (1972)

Cases in marketing: orientation, analysis, and problems
nork: Greer, Thomas V
Argitaratua: (1975)

Instructor's manual Cases in marketing: orientation, analysis, and problems
nork: Greer, Thomas V
Argitaratua: (1975)

Experimentation in marketing
nork: Banks, Seymour
Argitaratua: (1965)

Managerial marketing: perspectives and viewpoints a source book
nork: Lazer, William, et al.
Argitaratua: (1962)