Canales de comercialización

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Bibliographic Details
Main Authors:	Stern, Louis W (Author), El-Ansary, Adel I (Author), Coughlan, Anne T (Author), Cruz Roche, Ignacio (Author)
Format:	Book
Language:	Spanish
Published:	Madrid Prentice Hall 1999
Edition:	5a. ed
Subjects:	Marketing Planificación estratégica
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