Marketing estratégico: enfoque de toma de decisiones

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Bibliographic Details
Main Authors: Walker, Orville C (Author), Boyd, Harper W (Author), Larréché, Jean-Claude (Author)
Other Authors: Mullins, John W. (autor)
Format: Book
Language:Spanish
Published: Cuernavaca Mc Graw-Hill 2005
Edition:4a. ed
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