Cita APA (7th ed.)

Kerin, R. A., Berkowitz, E. N., Hartley, S. W., & Rudelius, W. (2004). Marketing (7a. ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Kerin, Roger A., Eric N. Berkowitz, Steven W. Hartley, i William Rudelius. Marketing. 7a. ed. Cuernavaca: McGraw-Hill, 2004.

Cita MLA (9th ed.)

Kerin, Roger A., et al. Marketing. 7a. ed. McGraw-Hill, 2004.