APA (7th ed.) Citation

Kerin, R. A., Berkowitz, E. N., Hartley, S. W., & Rudelius, W. (2004). Marketing (7a. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Eric N. Berkowitz, Steven W. Hartley, and William Rudelius. Marketing. 7a. ed. Cuernavaca: McGraw-Hill, 2004.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing. 7a. ed. McGraw-Hill, 2004.