Todos los consumidores no son iguales: la estrategia del marketing diferencial para conseguir la fidelidad de los consumidores a las marcas
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Bilbao
Ediciones Deusto
1997
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| Edition: | 1a. ed |
| Subjects: | |
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