Las tres dimensiones del marketing de servicios: marketing tradicional, marketing interactivo, marketing interno
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| Format: | Book |
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| Language: | Spanish |
| Published: |
Madrid
Ediciones Díaz de Santos
1993
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| Edition: | 1a. ed |
| Series: | Biblioteca de Manuales Prácticos de Márketing
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| Subjects: | |
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