APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). Marketing (7a. ed.). Cengage.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. Marketing. 7a. ed. Ciudad de México: Cengage, 2014.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Marketing. 7a. ed. Cengage, 2014.