Cita APA (7th ed.)

Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). Marketing (7a. ed.). Cengage.

Cita Chicago (17th ed.)

Lamb, Charles W., Joseph F. Hair, i Carl McDaniel. Marketing. 7a. ed. Ciudad de México: Cengage, 2014.

Cita MLA (9th ed.)

Lamb, Charles W., et al. Marketing. 7a. ed. Cengage, 2014.