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Marketing

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Bibliographic Details
Main Authors: Lamb, Charles W (Author), Hair, Joseph F (Author)
Other Authors: McDaniel, Carl (autor)
Format: Book
Language:Spanish
Published: Ciudad de México Cengage 2014
Edition:7a. ed
Subjects:
Marketing
Comercialización
MERCADOTECNIA
Consumidores
Publicidad
Precios
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