El marketing como arma competitiva: cómo asignar prioridades a los recursos comerciales
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid
McGraw-Hill
1992
|
| Edition: | 1a. ed |
| Series: | Serie McGraw-Hill de Management
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| Subjects: | |
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| 082 | 0 | 4 | |a 658.8 |b ALF |2 21 |
| 100 | |a Alfaro Drake, Tomás |e autor |9 592618 | ||
| 245 | 1 | 3 | |a El marketing como arma competitiva: cómo asignar prioridades a los recursos comerciales |
| 250 | |a 1a. ed | ||
| 300 | |a 308 p | ||
| 942 | |c BK | ||
| 945 | |d 20170527 00:32:00 |a arojas | ||
| 260 | |a Madrid |b McGraw-Hill |c 1992 | ||
| 650 | 0 | |a Marketing |9 259324 | |
| 650 | 0 | |a Marketing estratégico |9 358049 | |
| 650 | 0 | |a Competitividad |9 308495 | |
| 650 | 0 | |a Comercialización |9 259326 | |
| 583 | |a last modification |c 20170527 00:32:00 |k Rodrigo Vera | ||
| 490 | 0 | |a Serie McGraw-Hill de Management | |
| 999 | |c 368287 |d 368285 | ||