APA (7th ed.) Citation

Cravens, D. W., & Piercy, N. (2007). Marketing estratégico (8a. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Cravens, David W., and Nigel Piercy. Marketing Estratégico. 8a. ed. Madrid: McGraw-Hill, 2007.

MLA (9th ed.) Citation

Cravens, David W., and Nigel Piercy. Marketing Estratégico. 8a. ed. McGraw-Hill, 2007.