Tohutoro APA (7th ed.)

Cravens, D. W., & Piercy, N. (2007). Marketing estratégico (8a. ed.). McGraw-Hill.

Tohutoru Kātū Chicago (17th ed.)

Cravens, David W., me Nigel Piercy. Marketing Estratégico. 8a. ed. Madrid: McGraw-Hill, 2007.

Tohutoro MLA (9th ed.)

Cravens, David W., me Nigel Piercy. Marketing Estratégico. 8a. ed. McGraw-Hill, 2007.