Brand placement: integración de marcas en la ficción audiovisual. Evolución, casos, estrategias y tendencias
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| Main Authors: | , |
|---|---|
| Format: | Bog |
| Sprog: | spansk |
| Udgivet: |
Barcelona
Gedisa S. A
2006
|
| Udgivelse: | 1a. ed |
| Serier: | Estudios de Televisión, 25
|
| Fag: | |
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MARC
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| 245 | 1 | 0 | |a Brand placement: integración de marcas en la ficción audiovisual. Evolución, casos, estrategias y tendencias |
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