Cita APA (7th ed.)

Chernev, A. (2018). The marketing plan handbook (5a. ed.). Cerebellum Press.

Cita Chicago (17th ed.)

Chernev, Alexander. The Marketing Plan Handbook. 5a. ed. s.l: Cerebellum Press, 2018.

Cita MLA (9th ed.)

Chernev, Alexander. The Marketing Plan Handbook. 5a. ed. Cerebellum Press, 2018.