APA-Zitierstil (7. Ausg.)

Elam, H. G., & Paley, N. (1978). Marketing for the non-marketing executive (1a. ed.). Amacom.

Chicago-Zitierstil (17. Ausg.)

Elam, Houston G., und Norton Paley. Marketing for the Non-marketing Executive. 1a. ed. Nueva York: Amacom, 1978.

MLA-Zitierstil (9. Ausg.)

Elam, Houston G., und Norton Paley. Marketing for the Non-marketing Executive. 1a. ed. Amacom, 1978.