Media management: a case approach

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Bibliographic Details
Main Authors:	Wicks, Jan LeBlanc (Author), Sylvie, George (Author), Hollifield, C. Ann (Author), Lacy, Stephen (Author), Sohn, Ardyth Broadrick (Author), Powers, Angela (Author)
Format:	Book
Language:	English
Published:	Mahwah Lawrence Erlbaum Associates, Publishers 2004
Edition:	3a. ed
Series:	LEA`s Communication Series
Subjects:	Medios de comunicación de masas Comunicación estratégica
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