APA (7th ed.) Citation

Sommers, M. S., & Kernan, J. B. (1968). Explorations in consumer behavior. The University of Texas.

Chicago Style (17th ed.) Citation

Sommers, Montrose S., and Jerome B. Kernan. Explorations in Consumer Behavior. Austin: The University of Texas, 1968.

MLA (9th ed.) Citation

Sommers, Montrose S., and Jerome B. Kernan. Explorations in Consumer Behavior. The University of Texas, 1968.