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Data management platform (DMP) Big data aplicado a campañas online, audiencias y personalización web.

El marketing online se ha hecho mainstream para la población general con el advenimiento de la redes sociales y la figura del community manager. Ha sido justo en ese momento cuando se hizo adulto con la aparición de las pantallas múltiples (smartphones y tablets), la fragmentación de las audiencias,...

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Bibliographic Details
Main Author:	López Cuesta, Oscar (autor)
Format:	Unknown
Language:	English
Published:	Ciudad de México, México. Alfaomega; ESIC, 2019
Edition:	Primera edición
Subjects:	Marketing en Internet Datos masivos (Big data) Análisis de datos
Tags:	Add Tag No Tags, Be the first to tag this record!

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