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Dirección de marketing.

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Bibliographic Details
Main Author: Kotler, Philip (autor)
Other Authors: Keller, Kevin Lane (autor), Pineda Ayala, Leticia Esther (traductora), Amador Araujo, Lourdes (traductora)
Format: Unknown
Language:English
Published: Bogotá, Colombia: Uniminuto, Pearson Educación, 2016
Edition:Primera edición.
Subjects:
Marketing
Análisis de mercado
Fidelización del cliente
Valor agregado
Marcas (Marketing)
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