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Dirección de marketing.

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Bibliographic Details
Main Author: Kotler, Philip (autor)
Other Authors: Keller, Kevin Lane (autor), Pineda Ayala, Leticia Esther (traductora), Amador Araujo, Lourdes (traductora)
Format: Unknown
Language:English
Published: Ciudad de México, México: Pearson Educación, 2016
Edition:Decimoquinta edición.
Subjects:
Marketing
Análisis de mercado
Fidelización del cliente
Valor agregado
Marcas (Marketing)
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Dirección de marketing. by Kotler, Philip

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Dirección de marketing by Kotler, Philip, Keller, Kevin Lane

Published 2012
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Dirección de marketing by Kotler, Philip, Keller, Kevin Lane

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Dirección de marketing by Kotler, Philip

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Dirección de marketing by Kotler, Philip

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