APA (7th ed.) Citation

Kalbach, J., & Schrage, M. (2020). The jobs to be done playbook: Align your markets, organizations, and strategy around customer needs. Two Waves Books.

Chicago Style (17th ed.) Citation

Kalbach, Jim, and Michael Schrage. The Jobs to Be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. New York, USA: Two Waves Books, 2020.

MLA (9th ed.) Citation

Kalbach, Jim, and Michael Schrage. The Jobs to Be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. Two Waves Books, 2020.