Kalbach, J., & Schrage, M. (2020). The jobs to be done playbook: Align your markets, organizations, and strategy around customer needs. Two Waves Books.
Cita Chicago (17th ed.)Kalbach, Jim, i Michael Schrage. The Jobs to Be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. New York, USA: Two Waves Books, 2020.
Cita MLA (9th ed.)Kalbach, Jim, i Michael Schrage. The Jobs to Be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. Two Waves Books, 2020.
Atenció: Aquestes cites poden no estar 100% correctes.